Pitt Business Digital Marketing Institute

The Pitt Business Digital Marketing Institute covers the most important platforms and concepts for today’s digital marketing professionals. Students accepted into the Digital Marketing Institute will have the opportunity to earn certifications from recognized and respected digital marketing authorities. These certifications will be relevant for resumes, future interviews, and will provide a strong base for further learning.

What You Learn

Overview and intro to Google Ads Search including practice with keywords and ad creation
Detailed explanation of Search Engine Optimization concepts and best practices
Networking opportunities with business professionals across the marketing industry
As part of the program, students will take the basic certifications test for Google Search and Hubspot Search Engine Optimization.
- Certification opportunities are subject to change by semester

Student Eligibility

All sophomores, juniors, and seniors within Pitt Business are eligible.

Schedule

This program runs every fall and spring semester in-person and consists of two five-hour sessions.

How to Apply

Undergraduate business students should apply on Handshake by searching in the “Events” tab for the name of program and following directions after registering for the event.

For any questions or to apply, please contact Katie Fives, Program Manager

Please note that the program’s format, content, etc. may vary from semester to semester.

“Pitt’s Digital Marketing Institute gave me the resources and knowledge I needed to develop my marketing skills and grow professionally. Hearing the experiences of the professional guest speakers that visited DMI was also very insightful, and they helped me to envision what different career paths in marketing can look like.”

Kelly Dam

Marketing and BIS, Class of 2025

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