April 17, 9:00am to 5:00pm

Sennott Square, 2nd Floor

When you think of creativity on campus, Pitt Business may not be the first school that comes to mind. But Pitt Business is actually full of students, faculty, and staff that regularly use creative strategies to solve complex and global business problems. LEGO is a company that perfectly exemplifies the interconnectedness between best business practices and creative expression on a global scale. Seriously Creative: Exploring the Business of Creativity through LEGO is a unique access point for Pitt students to understand both the successful productization of creativity and the core business principles that keeps LEGO growing annually.

As the biggest brand in the world, LEGO is worth $14.6 billion (2012), employs over 19,000 people worldwide, and has consistently maintained increasing revenues in the $10+ billions year after year. To maintain this level of business success, LEGO has had to maintain its agility by reinventing itself to remain relevant. Specifically, LEGO diversified their products by licensing creative franchises like Marvel and Harry Potter, introducing a green sustainability initiative that makes their products a sugar-cane based biodegradable material, and creating a new specialized architecture product-line that appeals to new creative markets.

9am – 5pm: Various Activities

  • LEGO Exhibition in Sennott Square common area.
  • Raffle entry for deluxe Cathedral of Learning kits.
  • Mini-Cathedral Build Sessions and kit giveaways (available for first 100 participants, while supplies last.)
  • LEGO Documentaries (located in The Zone from 9am – 12pm and 2pm – 5pm only.)

11:00am – 11:50am: LEGO Artist Presentation, Tim Freshly, Steel City LUG (Sennott 2400)

12:00pm – 5:00pm: LEGO Cathedral of Learning build sessions

2:00pm – 3:00pm: Keynote Presentation “Global Impact of LEGO on Business and Creativity” (Sennott 2500)

3:30pm – 4:00pm : Q & A with Keynote Presenter and Steel City LUG (Sennott 2500)

4:00pm: Raffle winners announced! (Winners pick up models in The Zone)

5:00pm: Closing reception.

This event is free and open to the public. 

Steel City LEGO Users Group Model Exhibition (all day)

Steel City Lego User Group (LUG) is a social group formed to bring together adult fans of LEGO (AFOLs) located around the Pittsburgh, Pennsylvania area. They are collectors, MOC (my own creation) builders, collaborators, artists, official set builders, admirers, or even people that just like a good time and don’t know a thing about building. Steel City LUG is also a resource to fans and builders throughout the community and define their mission based on the needs and interests of the Pittsburgh LEGO community. They’ve built displays for libraries, hosted build days for the public, participated in children’s build challenges, filled art galleries for thousands of people, answered questions on where to get parts or sets, offer advice on how to build certain things, and more. Be sure to check out their flickr stream for pictures of their models and events. You can also connect with them on Facebook! Please do not touch the models unless given permission by a docent or Steel City LUG member. Thank you!

Cathedral of Learning Build Sessions & Raffle
(all day, raffle announced at 4pm)

Steel City LUG Ambassador and LEGO artist Tim Freshly constructed two exclusive models for this event: a deluxe-scale Cathedral of Learning (left) and a micro-scale Cathedral of Learning (right). During breaks from class, stop by the rolling Build Sessions and work with your fellow builders to construct ten different deluxe models that will be raffled off to ten lucky winners. Micro-scale models of the Cathedral, built of Pitt’s blue and yellow brand colors, will be available as bagged kits to the first 100 visitors!

The raffle is free to enter and will be announced at 4:00pm. 

Keynote Presentation (2:00pm)

“Global Impact of LEGO on Business and Creativity”

Coming soon!


Steel City LUG Brick Artist Talk (11:00am)

Tim Freshly

Steel City LUG Ambassador

Tim Freshly is the Lego Ambassador for the Steel City LEGO Users Group and a lifetime LEGO builder. In his Brick Artist Talk, Tim will discuss the creative process behind some of his most impressive builds, which include many downtown Pittsburgh towers. In his professional life, Tim has been an attorney with Shaheen Law Firm since August 1998, working with Real Estate clients and preparing Wills. Born in Alliance, Ohio, Tim grew up with an interest in architecture and originally planned on pursuing a career in architectural design.  After graduating from Allegheny College in 1994 with a major in Political Science, Tim moved to Richmond to study law at the University of Richmond’s T.C. Williams School of Law, graduating in 1997.

This program is supported by a grant from the University of Pittsburgh Year of Creativity and Pitt Business.
Please click the images below to learn more. Contact RJ Thompson in Pitt Business for direct inquiries.