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Three Pitt Marketing Professors Ranked in Top 20 Worldwide

Three members of the marketing faculty at the University of Pittsburgh’s Joseph M. Katz Graduate School of Business and College of Business Administration are ranked in the top 20 worldwide for research productivity, according to the American Marketing Association’s (AMA) annual review of the top marketing publications.

They are J. Jeffrey Inman, Associate Dean for Research, Albert Wesley Frey Professor of Marketing and a Professor of Business Administration; Cait Lamberton, Associate Professor of Business Administration and Katz Fryrear Faculty Fellow; and Andrew T. Stephen, Assistant Professor of Business Administration and Katz Fellow in Marketing.

Each was ranked No. 19 in the 2014 author productivity list compiled by AMA’s doctoral student special interest group DocSIG. The ranking is based on the number of publications by a professor in the premier marketing journals of the Journal of Consumer ResearchJournal of MarketingJournal of Marketing Research, and Marketing Science from 2010-2014. These journals are the most selective, receive the most rigorous feedback from reviewers, and reach the widest audience among academics and industry practitioners.

“I’m proud to see members of our marketing faculty honored as among the best in the world,” said John T. Delaney, dean of Pitt Business. “Their achievement is reflective of the strong research culture we’ve cultivated at Katz, where we offer our faculty members the support they need to investigate the challenging business questions of our time.”

Between the three of them, Inman, Lamberton, and Stephen have covered a lot of ground in their research. Inman has explored shopper marketing and consumption behaviors, Stephen has explored digital and social media marketing, and Lamberton has explored consumer behavior and self-control.

Katz was one of only seven schools to have three or more professors ranked in the Top 50, joining such elite institutions as Columbia Business School, Northwestern University’s Kellogg School of Management, University of Chicago Booth School of Business, and the Wharton School at the University of Pennsylvania. Most impressive is that, of this group, Katz has the smallest number of tenure-stream marketing faculty.

“Katz is an excellent environment for conducting relevant and rigorous research,” Stephen said. “I feel fortunate to work among talented colleagues and to have access to Pitt’s world-class resources."

AMA DocSIG also compiled a 2014 productivity list for universities as a whole. In this category, Katz was ranked No. 17 in the world. With Inman, Lamberton and Stephen leading the way, Katz professors contributed 32 publications in the premier marketing journals from 2010-2014, which was tied with Yale University’s School of Management and better than the Massachusetts Institute of Technology, University of California at Los Angeles Anderson School of Management, Indiana University Kelley School of Business, Harvard University Business School, and the University of North Carolina at Chapel Hill’s Kenan-Flagler Business School.

Despite the relatively small marketing faculty size at Katz, the professors are able to receive significant support for their research.

Lamberton’s research, for example, has been underwritten in part by an alumnus who supports her fellowship: Ben Fryrear (MBA ’64). She is like many Katz faculty members who benefit from alumni contributions.

“The combination of leadership emphasis, outstanding PhD students, and alumni support makes Katz a great place to do research,” Lamberton said. “If you have a good question to answer, you’ll find the resources to make your work both rigorous and relevant.”

Inman is the past president of the Association for Consumer Research and serves on the editorial board of the Journal of Consumer ResearchJournal of Marketing ResearchJournal of MarketingMarketing ScienceJournal of Consumer Psychology, and Journal of Retailing. He received the 2014 Marketing Science Institute’s H. Paul Root Prize, awarded to the article deemed to of made the most significant contribution to the advancement of the practice of marketing.

Lamberton and Stephen have been recognized as rising stars in marketing. Both were named 2013 Young Scholars by the Marketing Science Institute, placing them in the group of approximately 30 researchers worldwide that are given the designation every two years.

In October 2013, Lamberton received the Association for Consumer Research’s Early Career Award, which is given once annually to one or two marketing professors who are within the first seven years of earning her PhD. In October 2014, she received the Honorable Mention for the Journal of Consumer Research’s Robert Ferber Award, which is given annually to decide the best interdisciplinary dissertation article in the JCR.

Stephen received the 2012 American Marketing Association's Donald R. Lehmann Award, given each year to the best dissertation-based research paper that was published in either the Journal of Marketing or Journal of Marketing Research. He has been a finalist twice for the Paul E. Green Award, which is given annually to the best paper published in the Journal of Marketing Research. Stephen was also a finalist in 2013 for the John Little Award, awarded for the best paper in Marketing Science.

Katz has a strong group of research faculty in marketing. The AMA DocSIG productivity list is based on a 2010-2014 time frame, but when reviewing articles published by Katz professors in the four premier marketing journals from 2012-2014, Katz would rank No. 9 in the world. This is based on an internal analysis of information from the University of Texas at Dallas’ Top 100 business school research rankings.