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The 2018 Target Day of Service Draws Largest Support Yet

"When I was very young, most of my childhood heroes wore capes, flew through the air, or picked up buildings with one arm. They were spectacular and got a lot of attention. But as I grew, my heroes changed, so that now I can honestly say that anyone who does anything to help a child is a hero to me." – Fred Rogers 

On Friday, February 16, students from the University of Pittsburgh College of Business Administration participated in the 2018 Target Day of Service, a day that would make Mr. Rogers proud. Pitt Business students, from freshman on up to seniors, came together at the O’Hara Student Center to package personal care bags and craft bags for families staying at the Ronald McDonald House Charities Pittsburgh.

“The opportunity to make an impact on our community is awesome,” said sophomore Brian Walsh. “This is such a worthy cause too – you don’t always get the chance to help so many families at once.”

The personal care bags contain essential toiletry items for families, while the craft bags provide treats for kids and siblings, giving them a fun distraction during their hospital stay. Ronald McDonald House Charities Pittsburgh dedicates its efforts to improving the health and well-being of children, providing the opportunity for families to be by their child’s bedside as they face life-saving medical situations.

That great cause is what drove 71 students from Pitt Business to take time out of their Friday to offer a helping hand, the biggest turnout to date. “I’m incredibly passionate about the Ronald McDonald House: They’re an amazing organization that helps families during extremely difficult times,” said Jennifer Sheridan, Store Team Leader at Target. “Community service and giving are the cornerstone of Target and that’s why we love partnering with the University of Pittsburgh, because the students share our support for great causes like this.”

Students echoed that sentiment and could not help but assemble the bags with a smile. What may seem like a relatively small effort on their part, can make a world of difference to a family in need. Erin Roth, Development Associate at Ronald McDonald House Charities Pittsburgh, recognizes that more than most. “We’re so fortunate to have two great partners to support the families that stay with us,” Roth said. “Target and Pitt Business have done so much for the Ronald McDonald House Pittsburgh over the past four years; these efforts truly do make a difference.”

Created in 2015, the Pitt Business Target Day of Service is an annual event allowing business students to give back to their community. This is but one of many events held throughout each year that allow students to support worthy causes by volunteering their time and efforts. Students who would like to get involved in the Pittsburgh community can visit for more information. To get involved in next year’s Target Day of Service, please contact Lindsay Crouse, Pitt Business Student Engagement Manager, at

“Pitt gives students and alumni a chance to get involved in so many different ways,” Walsh said. ”Whatever you’re passionate about, you’ll find the chance to help.”

What are you waiting for? Get involved today. And remember: Not all heroes wear capes.