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Marketing Major

The major in marketing is designed to provide students with the conceptual background and practical skills necessary to address issues such as what new products a firm should introduce; how products should be priced; how best to identify channels of distribution; and how best to promote new and existing products. Students majoring in marketing can pursue careers in retailing, sales management, marketing research, advertising and promotion, consumer product marketing, or industrial marketing.

To earn the Bachelor of Science in Business Administration (BSBA) degree, marketing majors must earn a minimum of 120 credits. Marketing majors fulfill all Arts and Sciences foundation requirements as well as all BSBA core curriculum requirements. In addition, 18 credits in marketing course work, plus the BSBA core course BUSMKT 1040 Introduction to Marketing, are required for the marketing major. A cumulative GPA of 2.25 (C+) is required in all courses applied toward a marketing major. A C- or better must be earned in each course applied toward a marketing major.

BSBA Core Course in Marketing

Course ID Name
BUSMKT 1040 Introduction to Marketing

This course must be completed with a C or better to take additional marketing courses.

Required Marketing Major Courses

Course ID Name
BUSMKT 1411 Marketing Research
BUSMKT 1441 Consumer Behavior

Marketing Electives (a minimum of four courses must be taken)

Please note that electives are offered on a rotating basis.

Course ID Name
BUSMKT 1422 Principles of Selling
BUSMKT 1425 Sales Force Management
BUSMKT 1426 Advertising and Sales Promotion
BUSMKT 1427 Public Relations Management
BUSMKT 1428 Advertising and Social Media Strategy
BUSMKT 1431 Product Development and Management
BUSMKT 1435 Services Marketing
BUSMKT 1451 Retail Management
BUSMKT 1461 International Marketing
BUSMKT 1481 Brand Management
BUSMKT 1485 Projects in Marketing
BUSMKT 1490 Marketing Internship**
BUSSCM 1730 Managing Global Supply Chains
BUSBIS 1625 Electronic Commerce

Elective courses are usually offered at least once a year. Please consult with a CBA advisor to determine elective availability in a particular term.

**Plans for internships must be approved by CBA Career Services before registration for the course is permitted. Effective for fall 2012 and after, internships for credit will be graded on a Satisfactory/No Credit (S/NC) basis only. This applies to all CBA students completing internships for credit.

In addition, CBA is phasing out the option of substituting an internship for a required elective course in CBA majors. Internship credit will no longer be applied to the minimum number of credits required for a major. Students who have already declared a major in marketing as of August 27, 2012 may still substitute an internship for a marketing elective course. New students entering CBA and those who have not declared their CBA major by August 27, 2012 may take an internship for credit, but will do so in addition to completing 18 credits in upper-level marketing coursework for the major.